Over the past few weeks, our team has been deeply focused on building what we see as the next-generation marketing engine. When we first started, our vision was simple: connect brands with users through innovative marketing — with promotions hidden behind augmented reality treasure hunts.
But as the idea evolved, it became clear that a simple promotional layer wasn’t enough. We needed to create something more immersive, more meaningful — something truly experiential.
One thing that stood out early on was how users interacted with the AR treasures. They’d rush to “catch” them, almost as if they might vanish — completely missing the artistic detail and story behind the designs. That told us something important: if we wanted users to slow down and connect, we had to build an experience worth savoring.
Around the same time, I discovered a whole space called Experiential Marketing. It perfectly aligned with what we were trying to do — create unforgettable brand experiences that users would not only enjoy, but also share.
From that point forward, our mission shifted. We set out to build a large-scale experiential marketing platform that helps brands tell their story in a way that:
a) sticks with their audience, and
b) inspires them to talk about it.
What gives our platform a competitive edge is what we unlock for brands: we know what customers want, where they are, who they are, and how to reach them — all while giving them a genuinely enjoyable experience.
Now, the most important piece: making the UI effortless for both sides. For brands, it should feel intuitive to craft and launch their virtual storytelling. For users, the experience should be fun, clear, and compelling enough that they want to come back for more.
Bringing this entire vision to life — like solving a giant, rewarding jigsaw puzzle — has been a true team effort. And we at IGC are incredibly proud to be delivering a world-class experiential marketing platform that’s built for the future.
