IGC Loyalty Tech – Free Treasure Hunts
Technical Update
Our collaboration with the Bamboo team continues to progress strongly. Bamboo is leading our technical go-to-market implementation, and this week’s demo showcased exciting advancements across several key areas:
Progress Highlights:
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Homepage: Complete with full interface design
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Buy Points feature: Completed and tested
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Simple Merchandise module: Completed
From a technical perspective, the project remains on schedule with no blockers reported.
Sales & Growth Update
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Organic Retailer Signups
We’re now seeing organic retailer signups and transactions occurring directly on the platform a great validation of our onboarding flow and early market traction. This is very important as it will enable rapid growth for IGC MegaMall -
New Retailer Database (Canada)
We’ve received a new database of 15,000 retailers, cafes, and restaurants across Canada, including location data (longitude, latitude, altitude). This will be used to expand our outbound sales campaign and load more loyalty points globally. -
Conversion Optimization
We’ve been refining conversion ratios for both key audiences. Brands and Users.-
For Brands, our focus is education around the Treasure Hunt and Marketplace features.
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For Users, we’re improving the journey to download the app.
To achieve this, we’re adding video pop-ups on the website and implementing strategic email flows designed to boost engagement and conversion ahead of launch.
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Marketplace Growth
The IGC Marketplace now features 70+ retailers listing promotional specials and rewards. We’re fine-tuning the redemption process to ensure a seamless user experience across web and mobile. You can view the loyalty points marketplace via our login. -
European Expansion
The European team, led by Pawel, continues making strong progress with the Europe Go-Live Strategy. Pawel will share further updates soon as details finalize. -
App Store Optimization (ASO)
Our App Store and Google Play designs are being redesigned with improved creative assets and messaging to align with our ASO strategy ahead of December’s launch.
Looking Ahead
Everything remains on track as we approach the December go-live milestone.
Momentum is building from technology and partnerships to retailer adoption and user engagement.
More updates to follow as we move closer to launch.
