IGC Selected as Top 5 Finalist in the “Stand With Crypto Australia” Pitch Competition
Sydney, Australia — October 2025 — IGC Loyalty Technology is proud to announce it has been selected as one of the Top 5 finalists in the Stand With Crypto Australia Pitch Competition, a prestigious national event that brings together Australia’s most innovative blockchain projects to showcase their vision for driving crypto adoption.
The Stand With Crypto Australia Pitch Fest provides a platform for founders to connect with industry leaders, investors, and policymakers, sharing ideas that advance blockchain innovation and help shape the future of digital assets in Australia.
“We’re thrilled to be recognised among the top five projects in Australia’s growing crypto ecosystem,” said Simon Church, Founder of IGC Loyalty Technology. “Our mission at IGC is to make loyalty points more powerful — transforming them into digital assets that can be exchanged, redeemed, and used globally through blockchain technology. This recognition validates our vision to merge retail engagement with Web3 innovation.”
IGC’s platform combines Augmented Reality (AR) digital pop-ups and a blockchain-based loyalty exchange engine to connect brands and consumers in new, engaging ways. Users earn and redeem loyalty points by interacting with digital pop-ups placed outside retail stores, while brands can create promotional treasure hunts and exclusive marketplace offers to boost foot traffic and engagement.
Being named a finalist positions IGC among Australia’s leading voices in blockchain-driven commerce and highlights the growing potential of loyalty technology within the crypto landscape.
The Stand With Crypto Australia Pitch Fest will culminate in a live showcase event where the top five projects will pitch to a panel of judges from the crypto, venture capital, and regulatory sectors — competing for prizes and opportunities to further accelerate their projects and adoption.
