A Week of Big Wins: Optimisation, Strategy, and Growth

This past week has been nothing short of incredible for our team, with several major milestones achieved that bring us closer to launch. Every step forward strengthens our foundation, and the momentum is beginning to build in exciting ways. Here are some of the key highlights from the week:

1. Strategic Optimisation in Dubai

We engaged with consultants in Dubai to refine our company structure, particularly around visas, operations, and business optimisation. This step is vital as we prepare for launch in a region that is both a hub of innovation and a gateway to global markets. Laying the groundwork now ensures scalability and long-term sustainability.

2. SaaS Pricing & Business Modelling Completed

A major breakthrough came with the completion of our SaaS pricing and business model. This process has helped us identify premium features and value-driven offerings that will make the platform both attractive to users and commercially viable. IGC loyalty points Pricing strategy is often overlooked, but for us, it’s a cornerstone that guarantees the platform’s growth and profitability over the long term.

3. Go-to-Market Strategy in Motion

Our launch planning is accelerating. From press releases and advertising campaigns to building a partner program and leveraging community-driven channels such as Reddit, Discord, and micro-influencers we’re mapping out a full spectrum of growth strategies. Alongside these, we’re preparing help and Q&A sections, blogs, and targeted low-cost advertising to ensure we’re engaging audiences at every level.

4. Innovative Screen-Scraping Campaign

We initiated our screen-scraping strategy, a data-driven approach to mapping businesses by industry, location, and brand identity. This includes gathering information such as logos, emails, and social handles. With this intelligence, we can strategically place IGC loyalty points outside businesses, creating unique opportunities for customer engagement and driving real-world visibility for our platform.

5. Development and Design Alignment

Our core development team, team leads, and UI artists came together this week to finalize the Business Requirements Document (BRD). This critical milestone aligns design, functionality, and technical execution, ensuring that everyone is moving in the same direction. Development is progressing strongly, and the final “go live” build is well underway.

6. Building Social Momentum

Perhaps the most exciting shift has been our move from purely building a scalable platform to actively stimulating demand. We’re ramping up our social presence, focusing on creating awareness and excitement across retail partners and end users alike. It’s the beginning of a transition from preparation to activation, and the energy is palpable.

Every week, the vision of IGC Loyalty points comes closer to reality. From strategic consultations to technical breakthroughs and marketing momentum, the pieces are falling into place. The next few weeks promise even more progress as we gear up for launch—and we can’t wait to share the journey with you.